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Senior Communications Manager, Shows

Substack

San Francisco (HQ) · New York · USD 150,000-180,000 · 6+ years experience · Full-time · Hybrid · Posted Oct 19, 2026

At a glance

Experience
6+ years experience
Employment
Full-time
Workplace
Hybrid
Location
San Francisco (HQ) · New York
Salary
USD 150,000-180,000

About the role

  • Substack is seeking a Senior Communications Manager to lead communications efforts for its audio and video offerings.
  • This role involves developing integrated initiatives to highlight products, elevate creators, and expand the platform's audience.
  • The position sits on the Brand & Communications team and requires a blend of strategic planning and hands-on execution.

Responsibilities

  • Lead audio and video storytelling through integrated communications across editorial, social, publicity, events, and creator channels.
  • Own product storytelling and education, including launches, feature announcements, and ongoing creator education.
  • Build an ongoing pipeline of stories about podcasters and video-first creators on the platform.
  • Identify industry opportunities by monitoring the podcasting and video landscape, competitor platforms, and emerging trends.
  • Shape Substack’s presence at major industry gatherings such as SXSW and podcast festivals.
  • Serve as a visible voice for audio and video offerings by building in public and engaging with industry voices.
  • Build and maintain relationships with creators and industry figures across various digital channels.

Requirements

  • 6+ years of relevant experience in developing and executing integrated communications strategies.
  • Exceptional writing and editing skills with sharp editorial judgment.
  • Deep knowledge of the audio and video creator ecosystem, including podcasts and YouTube.
  • Ability to identify compelling stories and develop strong angles across multiple formats.
  • Entrepreneurial spirit with the ability to execute independently in a fast-moving environment.
  • Willingness to collaborate with any writer or creator on the platform regardless of their views.
  • Flexibility to travel to oversee on-site execution.
  • Must be based in San Francisco or New York City.

Benefits

  • Competitive salary ($150k-180k)
  • Equity

Workplace

  • Role is based in San Francisco (HQ) or New York City.
  • Requires flexibility to travel for on-site execution.

Skills

  • Communications Strategy
  • Publicity
  • Podcasting
  • YouTube

Substack

Senior Communications Manager, Shows

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