Senior Demand Generation Manager
Remote · 6+ years experience · Full-time · Remote · Posted Oct 9, 2026
At a glance
- Experience
- 6+ years experience
- Employment
- Full-time
- Workplace
- Remote
- Location
- Remote
About Fieldguide
- Fieldguide is the AI platform for audit and advisory firms. We are helping firms make the most consequential decision of the decade: not which AI tool to buy, but which partner to build their agentic firm with. Practitioner led, agent executed. We are Series C, scaling fast, and the firms we work with are rebuilding how professional services gets done.
About the role
- The Senior Demand Generation Manager will own Fieldguide’s campaign demand engine, including webinars, nurture tracks, email programs, and content distribution. This is a hands-on role responsible for building pipeline across all market segments and leveraging AI to scale output. The role requires a strategic thinker who manages the full campaign lifecycle from hypothesis to performance analysis.
Responsibilities
- Own the end-to-end webinar program including content, production, promotion, and follow-up.
- Design and execute segmented nurture tracks by practice area, persona, and funnel stage.
- Manage email campaigns for content launches, product announcements, and event promotion.
- Oversee content distribution and define audience list strategy.
- Orchestrate campaign air cover and collateral for account-based marketing (ABM) plays.
- Drive demand campaigns for events including promotion, registration, and follow-up sequencing.
- Report on pipeline created and influenced by programs in weekly reviews.
- Build AI-assisted monitoring to track campaign performance and surface issues.
- Utilize AI workflows to automate tasks and increase team output.
Requirements
- 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing.
- Proven ownership of a pipeline number.
- Experience managing programs contributing to eight-figure quarterly pipeline targets.
- Full-funnel marketing expertise with knowledge of conversion rates and persona mapping.
- Deep hands-on experience with webinars, nurture, and email at scale.
- Fluency in HubSpot or a comparable marketing automation platform.
- Demonstrable AI practice in campaign execution with specific workflow examples.
- B2B experience.
Preferred qualifications
- Experience in professional services, accounting, audit, or fintech.
Workplace
- Remote (USA)
Skills
- HubSpot
- Demand Generation
- Lifecycle Marketing
- Marketing Automation
- ABM
