Senior Global Campaigns Strategist

Singapore · 7+ years experience · Remote · Posted Oct 12, 2026

At a glance

Join Twilio as a Senior Global Campaigns Strategist to own and develop a major campaign that drives awareness and opportunities for the company.
Work closely with internal marketing partners across regions, sales, product, and company leadership to design bold campaigns that deliver on business objectives.
Lead multi-channel global campaigns with success, collaborate with stakeholders, and find opportunities to strategically uplevel Twilio's campaign engine.

Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions.
Be accountable to company leadership on the effectiveness of your global campaign remit and programs.
Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments.
Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging.
Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement.
Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions.
Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives.
Infuse AI frameworks into all aspects of the campaign model and equip teams across the organization with tools, guidelines, and frameworks to create high-quality content at scale.
Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies.

Deep understanding of marketing funnel tactics and metrics by funnel stage
Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech
Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment
Ability to manage multiple work streams and has presence with the team and leadership
Strategic thinker with strong attention to detail
7+ years working as a campaign strategist in B2B or tech
Proven experience building and delivering on integrated programs and managing all tools, processes, and assets
Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success
Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company
A champion for fostering a culture of trust through feedback, communication, and transparency

Excellent written and verbal communication skills.
Ability to influence and build effective working relationships with all levels of the organization.
Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries.
Experience with primary research strategies and types of content creation
Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
Experience building world-class brands through premium content
Experience with a variety of AI, design, analytics, and video tools.
Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva