Web Experience Strategy & Program Manager
Raleigh · Santa Clara · Onsite · Posted Oct 14, 2026
At a glance
- Workplace
- Onsite
- Location
- Raleigh · Santa Clara
About the role
- Drive web experience strategy and program execution to optimize enterprise buyer engagement and conversion across Everpure.com.
- Solve complex digital journey challenges, leveraging data and customer insights to shape roadmaps and align cross-functional marketing teams.
- Turn business goals into scalable web experiences through collaborative program leadership and independent strategic judgment.
Responsibilities
- Define and execute priority website experience roadmaps that align business goals, audience intent, SEO/AEO/GEO signals, and behavioral analytics into cohesive requirements.
- Build and prioritize a data-backed experimentation backlog using web personalization to tailor messaging, CTAs, and content paths for high-intent enterprise audiences.
- Collaborate closely with SEO, Paid Media, UX, Content, and Publishing teams to connect paid and organic acquisition campaigns with high-converting web journeys.
- Direct end-to-end web production, translating approved UX designs into detailed requirements, QA checks, and launch plans while upholding global standards for accessibility, privacy, and localization.
- Utilize web analytics platforms and generative AI tools to accelerate research, journey mapping, audience segmentation, and team productivity.
Requirements
- Demonstrated track record in enterprise web strategy, digital marketing, or web operations, with hands-on skill in solving complex customer journey issues and driving measurable performance outcomes.
- Proven ability to build alignment and influence cross-functional partners across Product Marketing, Demand, UX, SEO, Analytics, and Web Development to deliver unified web priorities.
- Proficiency with web analytics, behavioral insights, and experimentation platforms (e.g., Adobe Analytics, Contentsquare, Adobe Target, Salesforce) combined with practical application of modern generative AI tools.
- Skilled at translating complex data inputs and technical requirements into actionable recommendations, navigating ambiguity, and maintaining momentum in fast-paced environments.
Benefits
- Incentive pay and/or equity
- Flexible time off
- Wellness resources
- Company-sponsored team events
Workplace
- Primarily an in-office environment
- Expected to work from the Santa Clara or Raleigh office in compliance with company policies
Skills
- Adobe Analytics
- Contentsquare
- Adobe Target
- Salesforce
- Generative AI
