Senior Manager, Demand Generation Operations
Remote · USD 153,000-220,000 · Remote · Posted Oct 19, 2026
At a glance
- Workplace
- Remote
- Location
- Remote
- Salary
- USD 153,000-220,000 · Base salary
About the role
- As Senior Manager, Demand Generation Operations, you'll be the strategic business partner to Abnormal's Revenue Marketing and Digital Marketing leaders, and the person who connects marketing activity to revenue outcomes.
- You'll translate ARR and pipeline targets into operational demand generation strategies and execution roadmaps, then ensure we are exceeding our plan for full funnel from MQL to Closed Won.
- When conversion stalls, a handoff breaks, or a stage gets stuck, you'll find out why and fix it.
Responsibilities
- Translate ARR and pipeline targets into operational demand generation strategies, funnel models, and execution roadmaps, working back from revenue goals to the volume, conversion, and velocity needed at every stage.
- Serve as the operational business partner to the leaders of Revenue Marketing and Digital Marketing, helping them plan, prioritize, and invest where the funnel says it will matter most.
- Establish and refine the end-to-end lead lifecycle model (MQL, GP, SAL, QP, POV, Closed Won), conversion benchmarks, and Sales-Marketing Service Level Agreements (SLAs).
- Lead regular pipeline velocity and campaign performance reviews with Sales, Business Development (BDR/SDR), and Marketing executives to identify funnel bottlenecks and optimize conversion paths.
- Diagnose where and why pipeline stalls, whether in lead quality, speed-to-lead, handoffs, stage progression, or win rates, and drive the fixes with the teams that own them.
- Monitor SLA adherence and stage latency across Marketing, SDR, and Sales teams, and make performance visible so accountability is shared and gaps get closed quickly.
- Partner with Marketing Operations and Revenue Analytics to measure campaign and channel performance against pipeline and revenue, so investment decisions are grounded in real outcomes.
- Help evolve the funnel model, targeting, and account-based planning as we sell more products into more buying committees across the platform.
- Bring an AI-first mindset to funnel monitoring, using automation and AI-driven insights to surface early warning signs and recommended actions before they become missed quarters.
- Work closely with Marketing Operations, Sales Operations, Revenue Systems & Analytics, Sales, and SDR leadership so systems, definitions, and reporting stay aligned across the funnel.
Requirements
- 7+ years of experience in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company.
- Proven track record translating revenue and pipeline targets into demand generation plans and funnel models.
- Deep experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs.
- Experience leading pipeline and campaign performance reviews with senior Sales and Marketing leaders, and driving action from the findings.
- Strong analytical skills and comfort working with funnel, attribution, and pipeline data across Salesforce, marketing automation, and BI tools.
- Working knowledge of lead scoring, routing, and marketing attribution, and how they affect funnel performance.
- Exceptional cross-functional communication skills, with the credibility to align Marketing, SDR, and Sales leaders around shared definitions and goals.
Preferred qualifications
- Experience with tools in our ecosystem, such as Salesforce, Marketo, 6sense, Snowflake, and Sigma.
- Experience supporting account-based marketing and multi-product or platform GTM motions.
- Background in cybersecurity or another technical, enterprise-focused category.
Benefits
- bonus or incentive compensation
- equity
- comprehensive benefits package
Skills
- Salesforce
- Marketo
- 6sense
- Snowflake
- Sigma
