Senior Manager, Lifecycle Marketing and CRM, LATAM
Mexico City, Mexico City · Mexico City · 8+ years experience · Hybrid · Posted Oct 19, 2026
At a glance
- Experience
- 8+ years experience
- Workplace
- Hybrid
- Location
- Mexico City, Mexico City · Mexico City
About Crunchyroll
- Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
- Join our team, and help us shape the future of anime!
About the role
- Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our Latin American markets, one of our fastest-growing regions.
- Based in Mexico City, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.
- You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles.
Responsibilities
- Own the CRM campaign calendar for Latin America across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities.
- Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.
- Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences.
- Serve as Crunchyroll’s CRM market lead for Latin America, advising on cultural nuances, local market behaviors, local platform norms, channel norms, and fan engagement opportunities.
- Provide regional inputs into Latin America lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team.
- Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification center, and relevant messaging channels.
- Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities.
- Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches.
- Stay ahead of market dynamics and messaging ecosystems to evolve CRM campaign strategy and execution.
Requirements
- 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.
- Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.
- Deep knowledge of Latin American consumer behaviors, digital marketing platforms, and messaging ecosystems (including WhatsApp where applicable), with experience operating in privacy-first environments.
- Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action.
- Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimizations.
- Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment.
- Bachelor’s degree in Marketing, Business, or related field.
Preferred qualifications
- Passion for anime, entertainment, or fan-first brands is highly valued.
- Additional proficiency in relevant regional languages is a plus.
Benefits
- Compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and pet friendly offices
Skills
- Braze
- CRM
- Lifecycle Marketing
- Segmentation
- Data Analytics
