Senior Manager, Social & Community — WWE 2K & PGA TOUR 2K

Los Angeles · 6-8 years experience · Hybrid · Posted Oct 6, 2026

At a glance

2K is looking for a Senior Manager, Social & Community to own the community management and social marketing vision, strategy, and execution across two of our marquee sports franchises: WWE 2K and PGA TOUR 2K.
You will lead a team of Digital Community & Social Media Managers and a roster of external agency partners, setting the standard for how 2K shows up on the platforms where our players live.
This is a strategic and hands-on role where you will set direction and also roll up your sleeves alongside your team during live seasons, roster updates, and launch windows.

Lead, coach, and develop a team of Digital Community & Social Media Managers across the WWE 2K and PGA TOUR 2K franchises.
Own the community and social operating model for both franchises, including staffing, coverage during live windows, escalation paths, tone of voice, publishing cadence, and moderation standards.
Manage external community, social, and moderation agencies, including scopes of work, budgets, response messaging plans, and moderation guides.
Set the strategy for how we engage and build relationships with players across Steam, Discord, Reddit, and emerging platforms.
Partner with Brand, Creator/Influencer, Communications, Insights & Analytics, and Development partners at Visual Concepts and HB Studios to champion player needs.
Own the feedback loop for both title communities and use analytics and social listening tools to identify and quantify player needs into reporting for stakeholders.
Develop platform-specific global social marketing strategies in collaboration with Global Social Marketing.
Develop and execute social marketing campaigns built from audience insights and aligned to identified target audiences.
Define community growth strategies for both franchises and every platform where our experiences are featured.
Regularly partner, present, and report to key stakeholders on strategies, plans, findings, results, and recommendations.

6–8+ years working in digital community building and/or social marketing roles within gaming, media, or entertainment, including experience leading people and/or agency teams.
A proven track record supporting live service and/or annualized titles, and comfort with the cadence of seasons, patches, and recurring launch windows.
Innate knowledge, experience, and passion for engaging and growing core entertainment communities.
Skilled at crafting integrated social marketing strategies across channels and touchpoints with a deep understanding of community and social platform nuances globally.
Strong knowledge and proficiency with community, social, and reporting tools such as LevelUp, Radarly, Discord analytics, Tubular, and Sprinklr.
Ability to aggregate, synthesize, and analyze data, and communicate key learnings cross-functionally with a clear point of view.
Excellent written and interpersonal communication skills.
Powerful presentation skills with the ability to create compelling presentations and present to peers, reports, and company leadership.
Strong team management skills and cross-functional leadership competency.
Must be legally authorized to work in United States without requiring current or future employer sponsorship.

The ideal candidate will be able to join us in office Tuesday–Thursday of each week in our Los Angeles office.