Senior Partnerships Brand Manager

United States, San Mateo · USA-CA-San Mateo · USD 155,200-232,800 · 8+ years experience · Hybrid · Posted Oct 15, 2026

At a glance

The Senior Partnerships Brand Manager is an experienced partnerships marketer responsible for developing strategic collaborations that strengthen the PlayStation brand.
This role drives awareness and engagement for priority first-party titles while creating meaningful connections with players and broader culture.
Success requires cultural curiosity, a creative mindset, commercial judgment, and the ability to turn ambitious ideas into meaningful value for PlayStation and its players.

Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support PlayStation brand and first-party title priorities.
Build and maintain a proactive pipeline of prospective brand partners and agency relationships.
Develop strategic recommendations, business cases, and pitches that connect audience, cultural, brand, and commercial objectives.
Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch, and post-program evaluation.
Manage partner and agency relationships, budgets, timelines, approvals, deliverables, and contractual commitments to support high-quality execution.
Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media, and local markets to integrate programs into broader plans and protect PlayStation brands and IP.
Define success measures, track partner commitments and program value, and translate results into clear recaps and recommendations that inform future partnership strategy.

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing, or a related discipline.
Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
Strong relationship-management, collaboration, and influencing skills across senior stakeholders, agencies, and external partners.
Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs, and return on investment.
Clear, persuasive communicator and storyteller with strong presentation skills and the ability to turn complex ideas into actionable recommendations.
Highly organized, proactive, and comfortable managing multiple workstreams in a fast-paced, evolving environment.
Cultural curiosity and a genuine interest in gaming, entertainment, creators, sports, fashion, brands, and emerging trends.
Familiarity with AI-enabled tools for research, ideation, planning, and reporting, or willingness to learn.
Ability to travel domestically and internationally and collaborate across global time zones as needed.

Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners and connect the right partnership idea to the right game, audience, and business objective.

San Mateo, CA (Collab)/Remote
Ability to travel domestically and internationally and collaborate across global time zones as needed