Senior Product Manager - Platform Experience & AI

Tel Aviv · 6+ years experience · Hybrid · Posted Oct 5, 2026

At a glance

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

As a Senior Product Manager for Platform Experience & AI in Tel Aviv, you will own how thousands of advertisers experience Realize, Taboola's performance advertising platform.
You will lead three connected surfaces: the core platform experience, ABBY (the AI assistant), and the agentic (MCP) layer.
We are hiring a consumer product builder for a platform job to ensure the platform is intuitive at first touch, effortless at scale, and smart enough to guide people to results.

Own the end-to-end advertiser journey including onboarding, campaign creation, reporting, and in-product guidance.
Set the UX bar for a platform used by thousands of advertisers at every level of sophistication.
Define what ABBY does, where it shows up, and how far it goes from proactive insights and recommendations to taking action on the advertiser's behalf.
Shape how advertisers and their AI agents operate Realize from outside the UI through our public MCP (Model Context Protocol) server.
Decide what the platform exposes, how it protects advertisers, and how the agent experience and the in-product experience reinforce each other.
Own the metrics that matter such as time to first campaign, activation, feature adoption, retention, and incremental spend.
Move key metrics through large-scale A/B tests and fast iteration.
Use AI tools daily to research, prototype, analyze, and spec, and bring that way of working to the team around you.

6+ years in product management with proven B2C product experience and a track record of shipping consumer products used by millions of people and owning outcomes like activation, engagement, and retention.
UX/UI craft at scale, having led the experience of a high-traffic product, ability to critique flows in detail, prototype own ideas, and partner with design as a peer.
Strong product sense to form a sharp point of view on what to build and what not to, backed by data and user insight.
AI-native ways of working, using AI tools every day for product work like discovery, prototyping, analysis, and writing, with an understanding of LLM-based product behavior.
Data and experimentation fluency, comfortable designing and reading A/B tests and working with product analytics.
Communication skills to align global cross-functional partners and senior stakeholders behind a shared direction.

Experience mentoring or managing product managers
Ad-tech or performance-marketing experience, especially on self-serve ad platforms like Google Ads, Meta Ads Manager, TikTok Ads, or products serving SMB advertisers
Experience shipping LLM-based assistants, copilots, or agents; familiarity with MCP or other agent protocols
Experience with self-serve SaaS growth: onboarding, activation loops, product-led growth
Design, front-end, or user-research background
Experience in a two-sided marketplace or platform business

Hybrid work schedule with 3 days in-office, with an option to come in more often if desired.