At a glance
- Experience
- 5+ years experience
- Workplace
- Hybrid
- Location
- Bangalore
About the role
- Ethos is seeking an experienced SEO Content Writer to join the team and support growing content efforts across life insurance and wealth management.
- The role involves creating engaging, search-optimized financial content designed to perform across traditional search engines and emerging AI and LLM-driven discovery platforms.
- You will work closely with the SEO team to translate search insights, content briefs, and complex financial topics into clear, useful, and trustworthy content for consumers.
Responsibilities
- Write, edit, and optimize content across wealth management, personal finance, and life insurance topics.
- Translate complex financial concepts into clear, accurate, and consumer-friendly content.
- Create content aligned with search intent, SEO best practices, and LLM discoverability.
- Research financial topics using credible primary and secondary sources, ensuring claims are accurate and well-supported.
- Structure content effectively using headings, summaries, FAQs, tables, lists, and other formats that improve readability and discoverability.
- Refresh and optimize existing content based on organic performance, changing search behavior, and emerging opportunities.
- Work closely with SEO, editorial, product, and other stakeholders to take content from brief to publication.
- Stay current with developments in SEO, AI search, LLMs, and financial content.
Requirements
- 5+ years of professional content writing experience in digital marketing, SEO, or organic content.
- Prior experience writing about finance or financial services, ideally across wealth management, investing, personal finance, fintech, or insurance.
- Strong ability to research and explain complex financial topics accurately and in plain English.
- Excellent command of written English, with proven editing and proofreading skills.
- Strong understanding of SEO, search intent, on-page optimization, and content structure.
- Experience creating content that performs well in organic search.
- Strong attention to detail, particularly when working with financial data, statistics, and claims.
Preferred qualifications
- Familiarity with LLMs, AI search, and Generative Engine Optimization (GEO)
- A track record of creating content that has been cited or referenced by LLMs or AI search platforms
Workplace
- Hybrid workplace
Skills
- SEO
- Content Writing
- Digital Marketing
- On-page Optimization
- Editing
- Proofreading
- Financial Writing
- Generative Engine Optimization (GEO)
- LLM-driven Discovery Platforms
