Sr. Field Marketing Manager, SE Asia/Oceania (R5941)
Melbourne · Onsite · Posted Sep 24, 2026
At a glance
- Workplace
- Onsite
- Location
- Melbourne
About the role
- The Senior Field Marketing Manager, Southeast Asia & Oceania will establish and execute field marketing across priority defense, government, and strategic aerospace accounts throughout Southeast Asia and Oceania.
- This person will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional Sales, Business Development, and Capture teams.
- Based in Australia and reporting to the Director of Field Marketing, Middle East / Asia, this role will have responsibility for developing and executing field marketing strategy across Australia, New Zealand, Southeast Asia, and other priority markets.
Responsibilities
- Lead and execute field marketing across priority defense and government accounts in Australia, New Zealand, Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and other priority Southeast Asian and Oceanian markets.
- Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
- Engage key ministries, agencies, and defense organizations across the region.
- Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement, customer relationships, and executive-level meetings over brand presence alone.
- Plan and execute owned customer events, private briefings, roundtables, and targeted engagements in partnership with Sales and Capture teams to accelerate opportunity progression.
- Align marketing programs with regional sales objectives, pipeline targets, account plans, and strategic capture priorities to drive measurable revenue impact.
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with Sales.
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Establish KPIs aligned to regional government and defense sales realities, including account penetration, stakeholder engagement depth, opportunity influence, pipeline contribution, and deal acceleration.
- Share regional insights, customer intelligence, and program learnings with the broader global Field Marketing organization.
Requirements
- 8 to 12 years of experience in field marketing, demand generation, or integrated marketing roles, with significant exposure to government, defense, aerospace, or national security markets across Southeast Asia and/or Oceania.
- Demonstrated success marketing into government, military, defense, or aerospace organizations in Australia and/or other priority markets across Southeast Asia and Oceania.
- Strong understanding of defense procurement processes, long-cycle acquisition environments, government stakeholder structures, and multi-stakeholder account development across the region.
- Proven experience leading and executing account-based marketing programs within complex enterprise, government, or strategic accounts.
- Hands-on experience with Salesforce CRM, including campaign creation, Campaign ID management, opportunity alignment, required field governance, reporting, and close partnership with Sales teams on CRM hygiene and pipeline tracking.
- Hands-on experience with Marketo, including campaign build, segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Experience executing trade shows, industry events, executive briefings, and owned customer programs in defense, aerospace, national security, or adjacent technology sectors.
- Ability to engage credibly with senior military leaders, government stakeholders, defense industry executives, and technical evaluators across multiple countries and cultures.
- Strong cross-functional partnership skills with Sales, Business Development, Capture, and Global Marketing teams.
- Fluent in English, both written and verbal, to collaborate effectively with global teams.
Preferred qualifications
- Additional language proficiency relevant to Southeast Asia or Oceania is a plus.
Workplace
- Based in Australia.
- Willingness to travel extensively across Southeast Asia and Oceania as required.
Skills
- Salesforce
- Marketo
- Demand Generation
- Integrated Marketing
