Sr. Manager, Business Development - Consumer
Beijing · Shanghai · 8+ years experience · Onsite · Posted Oct 20, 2026
At a glance
- Experience
- 8+ years experience
- Workplace
- Onsite
- Location
- Beijing · Shanghai
About AppLovin
- AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
- To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
About the role
- AppLovin is seeking a driven, analytical, and results-focused Sr. Manager, Business Development to join its expanding Consumer team in Beijing or Shanghai.
- This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer space.
- In this client-facing role, you will partner with eCommerce brands and non-gaming Apps to unlock growth by leveraging AppLovin's marketing platform.
Responsibilities
- Own the growth and commercial outcomes for a portfolio of AppLovin's highest-priority eCommerce clients and selected market opportunities.
- Develop and execute enterprise acquisition and account-expansion strategies, using market potential, competitive dynamics, and AppLovin's product strengths to prioritize the best opportunities.
- Originate, structure, negotiate, and close complex strategic partnerships with large eCommerce brands and senior executive stakeholders.
- Serve as the senior commercial lead and trusted advisor to the highest-value clients, establishing multi-quarter growth roadmaps and expanding the depth of each partnership.
- Identify emerging market and product opportunities, build clear business cases, and influence product and commercial priorities with client and market evidence.
- Lead high-stakes, cross-functional initiatives spanning Business Development, Product, Operations, Technical, Creative, Data Science, Legal, and Finance.
- Maintain clear account and opportunity priorities, accurate forecasts, and a strong point of view on where cross-functional support can unlock the greatest commercial impact.
- Raise the standard of commercial execution across the team through hands-on deal leadership, reusable playbooks, and knowledge sharing.
- Represent AppLovin at senior-level client meetings, industry events, and market forums, building a strong network and strengthening AppLovin's position in the eCommerce ecosystem.
Requirements
- 8+ years of professional experience in business development, enterprise sales, account growth, performance marketing, or digital strategy within eCommerce, AdTech, or a related industry.
- Bachelor's degree in a related field or equivalent practical experience.
- Repeated success acquiring, negotiating, and expanding large enterprise clients while delivering against ambitious revenue or growth targets.
- Deep knowledge of the eCommerce and DTC ecosystem, including performance marketing, attribution, eCommerce unit economics, creative strategy, measurement, and major media and commerce platforms.
- Strong industry credibility and a demonstrated ability to build trusted senior relationships across eCommerce brands, agencies, platforms, or related partners.
- Demonstrated ability to identify and prioritize strategic opportunities within a region or segment, translate insight into an actionable commercial plan, and deliver results in an ambiguous, fast-moving environment.
- Executive presence and exceptional negotiation, communication, and data-driven storytelling skills, including the ability to influence C-level stakeholders and internal leadership.
- Proven ability to lead complex, high-stakes cross-functional work with limited oversight and make sound decisions where precedent or complete information may not exist.
- Demonstrated leadership through senior deal ownership, cross-functional influence, knowledge sharing, or development of reusable commercial playbooks.
- Fluent in English and Mandarin for executive-level business communication.
Preferred qualifications
- Experience in the Consumer, eCommerce, DTC, or brand-operations space.
- Familiarity with Shopify, major digital advertising platforms, web analytics tools, and eCommerce attribution or measurement solutions.
- Familiarity with AppLovin or other user acquisition platforms.
- A basic understanding of programming, scripting, or technical integrations.
- Interest in structured decision-making models, such as game theory, chess, or poker.
Workplace
- Requires onsite presence at the Beijing or Shanghai office.
Skills
- Shopify
- Web Analytics
