Sr. Manager, GTM Strategy & Sales Packaging

New York, NY · New York · USD 169,000-211,250 / year · 15+ years experience · Hybrid · Posted Oct 1, 2026

At a glance

Lyft Ads is looking for a Senior Manager of Sales Packaging & Go-to-Market Strategy to build and lead the function that turns ridership data, cultural moments, and product capabilities into packages our sales team sells every day.
You will set the packaging and pricing agenda for the full Lyft Ads portfolio, build the go-to-market motions behind our biggest revenue moments, and give sellers the stories, structure, and pricing tools they need to win.

Own the sales packaging strategy for Lyft Ads' full suite of on- and off-platform advertising solutions, building differentiated packages that map to advertiser objectives and buying behavior
Set the vision and calendar for tentpole and cultural-moment packaging using ridership and audience data
Craft the go-to-market narratives behind each package in partnership with Product Marketing and Lyft Ads Studio
Formulate pricing and deal economics for sponsorships, tentpole packages, and multi-product bundles
Build multi-product solutions that combine packaging with measurement frameworks
Partner with Sales, Data Science, and Finance to model package performance, set pricing guardrails, and build scalable frameworks
Develop audience-segmented packaging for key verticals to sharpen sales conversations by category
Own the GTM materials that arm the field, including one-sheets, rate cards, media plans, packaging guides, and sales playbooks
Establish a feedback loop between field sales and the packaging/pricing function
Lead and manage the Lyft Ads Studio team, setting priorities, workflow, and quality bar for creative and GTM work

15+ years of experience in digital advertising, with meaningful depth in brand media solutions, programmatic, ad tech, and/or commerce/retail media
In-depth understanding of building brand solutions across on-platform, programmatic, and experiential
Strong knowledge of the programmatic ecosystem, including DSPs, SSPs, DMPs, CDPs, clean rooms, and measurement partners
Experience developing go-to-market strategies, sales packaging, and pricing frameworks for advertising products
Proven people leadership experience, including managing a team of creative, program, or strategy professionals and developing their careers
Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance
Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios
Outstanding written and verbal communication skills
Bachelor's degree or equivalent experience

Experience at a travel media platform, commerce media company, or high-growth digital publisher
Familiarity with audience extension products and off-platform programmatic solutions built on first-party data
Prior experience in a sales marketing, packaging, strategy, or bizdev role within an ad tech organization
Understanding of location-based advertising, mobility data, and contextual targeting methodologies
Experience building and managing joint business plans with major agency holding companies and independent agencies
Background developing digital and experiential marketing solutions around key tentpole consumer moments

Great medical, dental, and vision insurance options
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan with company match
Discretionary paid time off for salaried team members (plus 12 observed holidays)
18 weeks of paid parental leave
Subsidized commuter benefits
Monthly Lyft credits
Complimentary Lyft Pink membership

Role will be in-office on a hybrid schedule
Team Members expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays
Working in the office at least 3 days per week is considered an essential function of this hybrid role
Hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year

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