Sr. Manager, Integrated Marketing & ABM

New York, NY · New York · USD 140,000-155,000 · 3+ years experience · Hybrid · Posted Oct 15, 2026

At a glance

The Senior Manager, Integrated Marketing & ABM owns how Pelago brings employers to the table, building and running the employer ABM program.
This role turns positioning into account-level programs that open and advance conversations and owns paid, contact-based, and digital channels.
Working hand-in-hand with Channel Marketing, this position serves as the connective tissue across Product Marketing, Events, Business Development, and Channel Marketing.

Design and run a tiered ABM program for priority employer accounts, from one-to-one programs for the largest opportunities to scaled programs across a broader set.
Partner with Business Development, Channel Marketing and GTM Systems on account selection and prioritization.
Build account plans that map the buying group, the message for each persona, and the sequence of touches that gets an employer into a first conversation and keeps it moving.
Run a regular account review with Business Development and Sales so everyone knows which accounts are moving, what each needs next, and who owns it.
Align employer programs with Channel Marketing's plan and partner programs so shared accounts hear one story from several directions.
Work with Product Marketing to bring the value story and proof into every stage of the conversation, including the business case finance leaders need.
Build account programs around events with the Events team: who we want in the room, how we get the meeting, and who owns the follow-up.
Own the commercial marketing calendar so launches, events, content and paid programs work as one plan.
Own Pelago's contact-based advertising platform, including audience strategy, buying-group targeting, creative testing and budget.
Work with GTM Systems to apply AI to account research, personalization and follow-up, so the team covers more accounts with the same people.

7+ years in B2B marketing, including 3+ years designing and running ABM programs for enterprise accounts.
A record of opening and advancing conversations in a long, multi-stakeholder sale.
Hands-on experience with contact-based and account-based advertising platforms, paid media and web analytics.
Experience coordinating with channel or partner marketing teams in shared accounts.
Working knowledge of Salesforce and HubSpot; you build your own reports.
Comfort leading peers and sellers without direct authority: you set the rhythm, keep the plan and hold people to it.
Hands-on use of AI tools in your own work, and curiosity about where they can do more.

Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan (including 3% match)
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members

This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).