Strategic Events Manager, APJ

Singapore · 4-7 years experience · Remote · Posted Oct 19, 2026

At a glance

Abnormal is seeking a Strategic Events Manager for APJ to own event execution and delivery across the APAC Strategic Events program.
This role involves shaping regional event strategy, driving strategic events that move pipeline forward, and managing major third-party events, flagship first-party events, and high-profile executive programs.
Operating independently on day-to-day tasks, the manager will partner closely with sales leadership, regional revenue marketing, and other key stakeholders.

Manage all event logistics end to end and take full ownership of deadlines, project plans, problem-solving, and stakeholder management and communication.
Manage venues, exhibition requirements, staff schedules, booth logistics, catering, AV, shipping, accommodation, signage and meeting-space requirements across multiple regions.
Source and manage agencies, venues, production partners and suppliers at regional scale, including contracts and negotiation.
Build run-of-shows, timelines and contingency plans across multiple concurrent events and markets.
Coordinate invitation strategy, registration, attendee communications and internal promotion so the right people show up, market by market.
Support the APAC strategic event mapping and calendar planning, prioritising investment against pipeline and account-engagement goals.
Partner with Regional Revenue Marketing, Sales, SDR/BDR, Customer Marketing, Sales Engineering, Partner/Alliance Marketing and Brand/Creative across regions and time zones.
Manage event budgets to ensure we stay within budget while getting the most value for our money, including raising purchase orders and submitting invoices.
Lead on-site execution for flagship regional events, directing temporary or contract event staff and troubleshooting in real time.
Own lead capture, CRM hygiene and pipeline forecasting tied to event performance across the region, and report regional ROI to leadership.

4–7 years' experience in B2B strategic events, ideally within technology, SaaS, cybersecurity or enterprise software, with a track record of owning a multi-market portfolio independently.
A demonstrated track record of owning event strategy and budget for multiple regions.
Strong program management skills with the ability to operate with ambiguity, prioritise ruthlessly, and drive cross-functional work to an outcome without close oversight.
Experience managing across multiple time zones.
Significant budget, vendor and contract management experience across multiple concurrent markets.
Experience partnering with regional Sales leadership to align events to pipeline and account goals.
Comfortable presenting regional event results, ROI and forecasts to senior stakeholders.
Willingness to travel roughly 40–50%, mainly across APAC with some EMEA and AMER travel, including evening/weekend work around live events.

Cybersecurity or enterprise software experience
Experience with event and marketing technology such as Asana, Allocadia, Coupa, Jifflenow, Cvent, Salesforce, Sigma, Splash, RainFocus, Claude, and Google Suite
An additional regional language (e.g. Mandarin, Japanese, Bahasa)
Familiarity with account-based marketing (ABM) principles and target-account event strategies
Experience mentoring or informally guiding more junior events team members

Willingness to travel roughly 40–50%, mainly across APAC with some EMEA and AMER travel