SVP, Franchise & Title Strategy

Tokyo · 15+ years experience · Hybrid · Posted Oct 8, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
The Role
Crunchyroll is seeking an SVP/VP Franchise & Title Strategy to transform great anime titles into enduring global franchises that deepen fandom over a lifetime.
Reporting to the Chief Operating Officer, this leader takes the baton after content has been acquired, shaping how titles are nurtured, prioritized, and activated across the Crunchyroll ecosystem. This role does not acquire or license content; it partners closely with the Chief Content Officer once titles enter the Crunchyroll portfolio to maximize their long-term potential.
The SVP/VP, Franchise & Title Strategy will bring together Strategy, Marketing, Commercial lines of business, and Regional teams around a unified view of the portfolio—ensuring priority titles have clear franchise ambitions, the right level of investment, and coordinated activation across markets and fan touchpoints.

The SVP/VP, Franchise & Title Strategy will transform anime titles into enduring global franchises by coordinating strategy, marketing, and commercial efforts across the Crunchyroll ecosystem.
This leadership role partners with the Chief Content Officer to maximize the long-term potential of acquired titles through integrated planning and multi-year franchise development.
The position requires a strategic leader to build an operating system that aligns global and regional teams to turn priority releases into sustained fan moments.

Own global Franchise and Title Strategy, defining how acquired titles are prioritized, nurtured, and grown across their lifecycle.
Establish long-term ambitions and multi-year plans for priority franchises based on fan insights and market dynamics.
Connect streaming with theatrical, games, manga, eCommerce, consumer products, and events to deepen fandom.
Lead the Title Marketing Strategy function to set the ambition for how titles are launched and sustained.
Build title plans that maximize audience, engagement, and fandom before, during, and after launch.
Develop strategy and capabilities to demonstrate Crunchyroll’s value to licensors, studios, and rights holders.
Create partner narratives, insights, and case studies to reinforce Crunchyroll as a valued global partner.
Establish an integrated planning cadence across title marketing, localization, regional activation, and commercial businesses.
Build the operating model, governance, and decision frameworks for managing the title portfolio as an enterprise asset.
Foster a culture of high standards and collaboration across Content, Marketing, and Regional teams.

Bachelor's degree or equivalent practical experience.
15+ years of progressively senior experience in entertainment, media, streaming, film/television, games, consumer products, or franchise management.
Significant experience building and growing entertainment franchises over multiple years.
Experience developing integrated franchise strategies across streaming, theatrical, games, commerce, and consumer products.
Deep experience partnering with creators, studios, publishers, licensors, and rights-holders.
Experience setting global title and franchise strategy and investment frameworks.
Demonstrated ability to orchestrate complex initiatives across cross-functional teams through influence.
Strong international experience connecting franchise ambition and audience needs across markets.
Native to Business level bilingual Japanese and English language skills.

Direct anime and Japanese entertainment experience.
Experience in adjacent fandom-driven businesses with fluency in creator/rightsholder ecosystems.

Competitive Salary
Health Insurance through Sony Kenko Hoken Kumiai
401(k) Retirement Plan
Gym & Wellness allowance
Cellphone allowance
Meal allowance
Commuting allowance
Crunchyroll Premium account
Professional Development
Paid Parental Leave (up to 22 weeks for birthing parents, up to 12 weeks for non-birthing parents)