Vice President, Commercial Planning

Los Angeles · USD 259,200-324,000 · Hybrid · Posted Oct 12, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!

The Vice President, Commercial Planning will lead the commercial architecture for Crunchyroll membership, including SVOD pricing, tier structures, and promotional strategies.
This role reports to the Chief Strategy Officer and is responsible for building and leading the Commercial Planning function to ensure membership is both compelling and economically sustainable.
The position involves translating membership value propositions into practical commercial plans and partnering with Revenue Operations for execution.

Translate the Membership Strategy value proposition into a practical commercial architecture of prices, tiers, benefits, discounts, and promotions.
Set SVOD pricing and design the membership tier structure.
Define the benefits, value, and discounts each flywheel spoke must offer members at each tier.
Establish tier-level discount and benefit architecture, including guardrails for flywheel spokes.
Lead scenario planning associated with pricing, tier, and membership decisions.
Own and maintain the Promotion Rulebook for the entire membership.
Develop the streaming commercial plan and hand off execution to Revenue Operations.
Use performance data and analysis to inform commercial decisions and evaluate implications for member value, growth, and retention.
Establish clear commercial assumptions, decision criteria, and performance reviews.
Build, lead, and develop the Commercial Planning function, including establishing operating rhythms and analytical standards.

15+ years of progressive experience in commercial strategy, pricing, monetization, subscription strategy, or a related discipline within a complex B2C or recurring revenue environment.
Proven experience translating customer value propositions into pricing, packaging, tiering, and commercial architecture.
Fluency with commercial analytics and financial concepts such as price elasticity, cohort economics, lifetime value, and contribution margin.
Experience using performance data to make complex commercial recommendations across multiple functions or business lines.
Experience supporting a globally distributed customer base and regionally differentiated pricing or packaging.
Experience building or scaling a high-performing commercial strategy, pricing, or revenue management team.
Experience setting strategy across functions and influencing executive stakeholders.
Strong judgment in balancing customer value, commercial opportunity, and operational feasibility.

Experience in anime, entertainment, fandom, digital media, or a related cultural consumer category.
Bachelor’s degree or equivalent practical experience.