VP, Product - Monetization, Identity & Core Services

Dallas · Los Angeles · USD 282,700-353,400 · 10+ years experience · Hybrid · Posted Oct 2, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!

The VP Product, Monetization, Identity & Core Services is an executive product leader responsible for the strategy, roadmap, and outcomes of Crunchyroll’s identity, access, monetization, payments, billing, and foundational consumer services.
The role connects the full commercial and access lifecycle from registration and checkout to subscription management, retention, and trusted account usage.

Define the product strategy for subscription monetization, checkout, pricing, offers, upgrades, downgrades, win-back, cross-sell, and localized payment experiences.
Improve the end-to-end journey from intent through conversion, activation, renewal, and re-engagement.
Own the vision for unified consumer identity across web, mobile, TV, games, manga, partners, and emerging platforms.
Own the product strategy for payment processing, billing, payment-method management, recurring charges, refunds, dunning, retries, account updater capabilities, and payment orchestration.
Identify shared capabilities that should be built once and reused across product domains.
Partner with Trust & Safety, Security, Legal, Privacy, Finance, and CX to embed protection into identity and monetization journeys.
Lead and develop a high-performing organization of product leaders and individual contributors across monetization, payments, identity, and core services.
Represent the portfolio in executive forums and communicate tradeoffs clearly.

10+ years of product management experience, including significant leadership of consumer platforms, subscription products, monetization, payments, identity, or related services.
Experience leading multiple product domains and senior product managers in a global, high-scale environment.
A proven record of improving conversion, retention, revenue, payment performance, or consumer platform adoption.
Deep understanding of subscription economics, payment processing, billing, PSPs, payment orchestration, fraud, identity, authentication, and account systems.
Experience building reusable platform capabilities across multiple products, devices, markets, and partner channels.
Strong judgment balancing fan experience, growth, reliability, security, privacy, compliance, and cost.
Demonstrated ability to influence Engineering, Finance, Legal, Security, Trust & Safety, CX, Marketing, and executive stakeholders.
Strong analytical ability and experience establishing metrics, dashboards, experimentation, and operating mechanisms.
Exceptional communication, organization-building, and executive decision-making skills.
Passion for anime, fandom, and creating experiences that help fans join, stay, and return.