At a glance
- Location
- KPNX-TV Phoenix
About the role
- The Yield Inventory Analyst position is responsible for digital programmatic campaign management, maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements.
- The role involves executing optimizations for assigned digital campaigns, reading performance analytics, and translating insights into high-impact campaign strategies.
Responsibilities
- Managing and optimizing online ad campaigns using the proprietary automated bidding platform (SDP) known as PRISM to ensure maximum performance and return on investment (ROI) for clients.
- Monitoring day-to-day programmatic buys across various channels including connected TV (CTV), display, video, and audio.
- Monitoring campaign performance against Key Performance Indicators (KPIs) and making data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.
- Proactively identifying and resolving campaign setup and performance issues.
- Working alongside ad ops counterparts to ensure campaigns are delivering smoothly and soundly.
- Organizing, consolidating, and interpreting large datasets using tools like Excel and Power BI.
- Troubleshooting issues systematically in a fast-paced environment.
- Articulating complex data insights and strategies to diverse internal members.
- Working with customers to develop achievable campaign goals.
- Becoming a product expert in programmatic buying.
Requirements
- 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space
- Highly analytical mindset and skills with a focus on profit margins and campaign delivery
- Excellent verbal, written, and MS Office (Word, Excel, PowerPoint) skills
- Teamwork and interpersonal skills
- Attention to detail and ability to set high standards and hold yourself accountable
- Desire and ability to learn new technical skill sets such as using an API to automate campaigns
- Bachelor's Degree
Preferred qualifications
- Video ad experiences a strong plus
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas
- Access to dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match up to the first 4% of pay
- Nine free virtual doctor's appointments through Teladoc
- 12 free annual therapy sessions with a licensed clinician through Spring Health
- Paid Time Off (PTO) benefit
- Nine paid holidays per year
Workplace
- Located in Phoenix, AZ
Skills
- Excel
- Power BI
- MS Office
- Word
- PowerPoint
- API
- Programmatic Trading
- Campaign Management
