Area Sales Manager - Maryland/DC area

LightForce Orthodontics

Maryland/DC area · Remote · 3+ years experience · Remote · Posted Sep 29, 2026

At a glance

Experience
3+ years experience
Workplace
Remote
Location
Maryland/DC area · Remote

About the role

  • As an Area Sales Manager, your mission is to apply comprehensive knowledge of the LightForce system and promote it to accounts to facilitate trial and full integration.
  • You will sell directly to professional orthodontic business owners, transforming an analog process into an innovative digital solution.

Responsibilities

  • Use a consultative sales approach to demonstrate how LightForce’s solutions will transform an analog business into a innovative digital workflow
  • Achieve quarterly and annual sales targets
  • Plan and execute an area territory plan based on your understanding of the potential of customers
  • Manage a defined geography of accounts to promote the LightForce system to new and existing customers with the goal of full LightForce integration
  • Utilize analytics to help drive customer’s decision making
  • Foster positive relationships with orthodontic practice team members (Treatment Coordinators, Office Managers, Assistants) within targeted practices
  • Deliver Clinical Training and presentations both virtually and in person to a variety of customer types as well as internal audiences
  • Collaborate with LightForce Integration Specialists, and lead and manage the new customer onboarding strategy
  • Orchestrate additional internal company resources to optimize the customer experience and provide ongoing promotion of LightForce solutions
  • Effectively and independently manage booking of travel within company guidelines

Requirements

  • Bachelor’s degree and/or equivalent experience required
  • Minimum of 3+ years outside business-to-business (B2B) sales experience
  • Industry experience selling a medical device, capital equipment, dental, orthodontic, or other relevant B2B experience
  • Comfortable having clinical conversations with orthodontists
  • Ability to facilitate business discussions with orthodontic practice owners (Cash flow analysis, ROI, P&L, etc.)
  • Proven track record of achieving sales goals
  • Valid Driver's license and ability to travel across North Texas, Oklahoma, Arkansas and Nebraska

Preferred qualifications

  • Orthodontic sales experience

Benefits

  • Unlimited PTO for exempt employees
  • 10 paid holidays per year
  • Generous premium coverage for medical, dental, and vision plans
  • Group plan voluntary life insurance
  • Fringe benefits
  • 401k retirement plan
  • Paid parental leave
  • Allowances for those in commercial sales positions
  • Workplace perks such as food/coffee

Workplace

  • Work is generally performed in an open office, sedentary position.

LightForce Orthodontics

Area Sales Manager - Maryland/DC area

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