At a glance
- Experience
- 10+ years experience
- Employment
- Full-time
- Location
- Sydney
About OpenAI
- OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment.
About the role
- The ANZ B2B Marketing Lead is the accountable market owner for OpenAI’s B2B marketing strategy, execution, and outcomes across Australia and New Zealand.
- They set priorities with local GTM leadership, translate global and regional strategy into locally effective programs, and drive measurable pipeline, adoption, and customer trust.
- The role prioritises enterprise and mid-market opportunities across Australia and New Zealand while remaining hands-on and drawing on regional and global specialists.
Responsibilities
- Own ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand, prioritizing enterprise and mid-market opportunities in alignment with local GTM, regional, and global goals
- Plan and run integrated marketing programs across ABM, field events, executive programs, roundtables, partner co-marketing, customer stories
- Activate global and regional campaigns for the ANZ market, adapting messaging, channels, proof points, and execution for local audiences
- Create high-impact local content, including customer stories, executive narratives, sales enablement, newsletters, and campaign assets
- Partner with Sales to identify priority enterprise and mid-market accounts, industries, pipeline gaps, and buyer objections across Australia and New Zealand
- Work with Product Marketing, APAC Marketing, and Global Marketing to adapt launches and B2B narratives for audiences across Australia and New Zealand
- Coordinate with Comms, Global Affairs, Legal, and policy partners on trust-sensitive messaging and external programs
- Build partner marketing strategies with priority ecosystem, channel, and industry partners, drawing on Partnerships and regional and global marketing specialists
- Coordinate startup and developer programs with the relevant specialist teams as part of the ANZ B2B plan
- Manage agencies, vendors, timelines, budgets, reporting, and post-campaign measurement
Requirements
- 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience
- Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs
- Proven experience building and executing account-based marketing (ABM) programs for strategic enterprise accounts, with measurable account engagement and pipeline impact
- Proven experience executing integrated marketing programs that translate global or regional campaigns into locally relevant messaging, channels, content, and activation
- Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
- Full professional English fluency with strong writing, editing, and content production judgment for audiences across Australia and New Zealand
- Demonstrated ability to work cross-functionally with Sales, Product Marketing, Comms, Legal, Partnerships, and regional and global teams
- Strong project management skills and proven ability to manage multiple programs, agencies, vendors, budgets, and stakeholders
- Analytical ability to connect marketing activity to pipeline, account engagement, adoption, and business outcomes
- Demonstrated ability to own market strategy and hands-on execution, prioritise investment, and build repeatable marketing capabilities in ambiguous environments
Preferred qualifications
- Experience marketing AI, developer, SaaS, infrastructure, cloud, data, or other technical products
- Familiarity with Salesforce, Marketo, event platforms, and marketing analytics tools
- Partner marketing experience, ideally including partner-led GTM and ecosystem co-marketing in ANZ
- Experience with regulated or trust-sensitive industries such as financial services, healthcare, public sector, education, or professional services
- Experience in startups, high-growth technology companies, or global-local matrix organizations
- An existing network across ANZ enterprise technology, partner, agency, creative, production, or industry communities
- Deep understanding of the business and consumer landscape, cultural context, and media and marketing dynamics across Australia and New Zealand
Skills
- Salesforce
- Marketo
- Account-based Marketing (ABM)
- Field Marketing
- Demand Generation
- Partner Marketing
