Business Analyst - Growth & User Acquisition
São Paulo, São Paulo · BRA São Paulo · Posted Oct 2, 2026
At a glance
- Location
- São Paulo, São Paulo · BRA São Paulo
About the role
- Help decide how to scale games and where to invest to maximize growth as part of the Product Marketing team at Wildlife Studios.
- Work across experimentation, modeling, product analytics, market and distribution strategy, and investment decisions.
- Understand the product deeply, dig into data, optimize performance, and figure out the best strategy to distribute and scale titles played by millions.
Responsibilities
- Analyze player and game performance across engagement, monetization, and cost of acquisition, turning data into a clear read and recommendation.
- Help design and evaluate tests, from concept tests to soft launches.
- Help shape how a new game reaches players, including which markets, channels, audiences, and creative angles to test and at what cost.
- Analyze where investment should go across platforms like Meta, Google, and TikTok, and understand what each platform is actually optimizing.
- Build the analysis and recommendations behind key product decisions to support kill, iterate, and scale decisions.
- Work with early LTV, payback, and market-size models where data is limited to inform investment and growth decisions.
- Help shape how games that graduate go global, including which markets open when, how fast to ramp, and how much to invest.
- Use judgment to identify the problems and analyses most likely to change a product or investment decision, and proactively drive them forward.
- Work alongside the game team, product, and creative across a title's whole life to bring the market and player read into product discussions.
Requirements
- Bachelor's degree in Engineering, Computer Science, Statistics, Economics, Business, or equivalent practical experience.
- Strong analytical, organizational, and communication skills.
- Working proficiency in SQL, plus Python or R.
- Comfort with incomplete data and questions that arrive badly defined.
Preferred qualifications
- Familiarity with A/B testing, multivariate testing, and other methodologies for evaluating performance.
- Experience with large datasets, BI tooling, or building data pipelines.
- Previous experience in user acquisition, performance marketing, growth, banking, or consulting.
- Familiarity with the mobile gaming industry landscape.
Skills
- SQL
- Python
- R
- A/B Testing
- Multivariate Testing
- BI Tooling
- Data Pipelines
