Demand Signals Specialist, GrowthX

Bellevue · Chicago · Toronto · 1-3 years experience · Hybrid · Posted Sep 29, 2026

At a glance

The Demand Signals Specialist will help turn signal-led strategy into accurate, actionable audiences for campaigns, field marketing, and activation channels.
This role focuses on audience build, enrichment, segmentation, QA, and activation readiness within the GrowthX team.

Build account, contact, and buying-group audiences based on direction from strategy leads and campaign teams.
Use tools such as Clay and Common Room for audience creation, enrichment, segmentation, and contact discovery.
Apply filters, segmentation logic, suppression rules, and activation requirements to audience builds.
Package audience outputs for use by campaign managers, field marketing, and marketing automation teams.
Communicate audience size, coverage, regional breakdowns, and data gaps to stakeholders.
Ensure audiences are structured for downstream systems like Salesforce, Marketo, and 6sense.
Perform audience QA to check for accuracy, duplication, completeness, and persona fit.
Flag issues, gaps, or unexpected findings to GrowthX strategy leads.
Document audience logic and QA findings for team transparency.
Partner cross-functionally to clarify build requirements and handoff expectations.

1–3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field.
Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes.
Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms.
Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs.
Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders.
Strong organizational skills and ability to manage multiple audience requests, timelines, and handoffs.
Curiosity about AI, signal-led demand generation, data enrichment, and modern GTM technology.
Ability to work cross-functionally with campaign, field, journey, marketing automation, and growth teams.

Experience building or supporting B2B account/contact audiences.
Experience with Clay, Common Room, Salesforce, Marketo, 6sense, or similar platforms.
Basic understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation needs.
Experience using formulas, logic, filters, or workflow tools to organize and manipulate data.
Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.