Director of Field Marketing - Asia Pacific / Middle East
Singapore · 15+ years experience · Hybrid · Posted Sep 24, 2026
At a glance
- Experience
- 15+ years experience
- Workplace
- Hybrid
- Location
- Singapore
About the role
- Shield AI is seeking a Director of Field Marketing for Asia Pacific / Middle East to lead and scale Field Marketing across the Middle East, India, and Asia Pacific.
- The role involves establishing a unified regional strategy aligned with global Go-to-Market priorities and building institutionalized field marketing within a fast-growing aerospace and defense organization.
Responsibilities
- Lead and scale Field Marketing across the Middle East, India, and Asia Pacific, establishing a unified regional strategy aligned with Shield AI’s global Go-to-Market priorities.
- Lead the company’s largest regional field marketing team, developing organizational structure, talent, processes, and operating rhythms that enable the team to scale effectively across multiple markets.
- Build and institutionalize field marketing as a disciplined, revenue-aligned function within a fast-growing aerospace and defense organization.
- Develop and execute account-based marketing strategies for priority government, military, defense, aerospace, and strategic industry accounts, mapping stakeholders and orchestrating multi-touch engagement.
- Develop a deep understanding of the defense and aerospace ecosystems across the Middle East, India, Japan, Korea, Australia, Southeast Asia, and other priority APAC markets.
- Partner with Sales, Business Development, and Capture teams to identify strategic accounts and opportunities and develop marketing programs that support relationship development and pipeline creation.
- Own strategy and execution for major aerospace and defense events across the region, prioritizing strategic account engagement, executive meetings, customer relationships, and opportunity acceleration.
- Establish KPIs that reflect international defense sales realities, including strategic account penetration, stakeholder engagement depth, executive engagement, opportunity creation, and pipeline contribution.
- Lead regional agencies, vendors, event partners, and other external resources, ensuring high-quality execution and disciplined management of marketing investments.
- Represent Shield AI and Field Marketing with senior internal and external stakeholders, demonstrating credibility, judgment, and executive presence.
Requirements
- 10 to 15+ years of experience in field marketing, demand generation, integrated marketing, or related marketing leadership roles.
- Demonstrated experience marketing into international government, military, aerospace, defense, or other highly complex B2G environments.
- Strong understanding of aerospace and defense markets across the Middle East and/or Asia Pacific, with the ability to operate effectively across multiple countries and cultures.
- Experience working with defense ministries, military services, government agencies, acquisition organizations, defense primes, or other strategic aerospace and defense stakeholders.
- Proven experience building and executing account-based marketing strategies within complex, multi-stakeholder organizations.
- Demonstrated ability to develop marketing strategies that support long-cycle sales, government procurement, defense acquisition, capture, and strategic account development.
- Experience leading and scaling regional teams across multiple countries or geographies.
- Strong executive presence and credibility engaging senior military, government, defense industry, and business leaders.
- Experience operating as a hands-on builder and operator in a high-growth or rapidly evolving organization.
- Ability to travel internationally 25-50% of the time.
Benefits
- Comprehensive total rewards package aligned to country office location
Workplace
- International travel required 25-50% of the time.
