Director, Product Marketing, Ecosystems and Growth

Sunnyvale, California - · 8+ years experience · Full-time · Onsite · Posted Oct 1, 2026

At a glance

As Director, Product Marketing, Ecosystems & Growth, you will lead both alliance-led and product-led growth disciplines as one connected strategy.
You will lead a team of three spanning alliance and growth disciplines while serving as the technical arm of product marketing.
This role involves personally architecting and building product demos, owning technical proof points, and representing Ecosystems & Growth in cross-functional and executive planning.

Set the strategic direction for Illumio's Ecosystems & Growth practice, unifying alliance-led and product-led growth motions into a coherent plan for accelerating pipeline and customer time-to-value.
Architect and build the product demos that prove Illumio's value to partners, prospects, and the field for joint alliance integrations, Trial and Marketplace experiences, and major launches.
Own the joint messaging, positioning, and value propositions for Illumio's key technology and cloud partners, and ensure partner campaigns, co-sell enablement, and joint launches land with impact.
Direct the strategy for the Web Trial and Marketplace experience through journeys, landing pages, nurtures, and trial assets that turn prospects into active users.
Lead, coach, and grow a team of three product marketers across alliance and growth disciplines, setting priorities, raising the bar on craft, and building their paths to the next level.
Act as the senior marketing voice to Business Development, Partner Sales, Product Management, and the Office of the CTO.
Build and direct integrated GTM plans that generate demand and pipeline through both alliance channels and PLG motions.
Ensure every major product launch has both an alliance/partner motion and a Trial/Marketplace motion built in from the start.
Stay ahead of partner ecosystem trends, PLG and trial best practices from other vendors, and the competitive landscape, translating intelligence into strategy.

Hands-on technical depth with personally built product demos and the ability to speak credibly to a technical buyer or a partner's engineering team.
8+ years of product marketing experience in enterprise security, cloud, or infrastructure software.
At least 3 years leading and developing marketers directly.
Proven success setting strategic goals for a marketing function and translating them into operational plans.
Track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both.
Demonstrated ability to build and maintain relationships with key industry and technology partners.
Strong storytelling, positioning, and messaging skills to translate complex technology and integrations into differentiated value.
Exceptional cross-functional leadership driving alignment across Marketing, Product, Sales, Business Development, and executive stakeholders.
Comfortable setting and tracking KPIs for alliance and growth marketing programs and adjusting strategy based on data.
Ability to manage competing priorities across partner marketing and growth/PLG with a deadline focus.

Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP).
Familiarity with Zero Trust, segmentation, or breach containment strategies.
MBA or advanced degree in Marketing, Business, or a technical field.