At a glance
- Employment
- Full-time
- Workplace
- Onsite
- Location
- San Francisco
About Tavus
- Tavus is a research lab pioneering human computing. We are creating new interfaces that bridge the gap between people and machines—removing the friction of today’s systems. Our real-time human simulation models enable machines to see, hear, respond, and appear real, allowing for meaningful, face-to-face conversations.
- Our technology infuses emotional intelligence into scalable, reliable virtual agents available 24/7, in every language, and on our terms. Imagine a therapist everyone can afford, a personal trainer adaptable to your schedule, or a fleet of medical assistants able to give every patient personalized care.
- With Tavus, individuals, enterprises, and developers can build conversational agents that connect, understand, and act with empathy at scale. We’re a Series B company, backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.
- Join us and help shape a future where humans and machines truly understand each other.
About the role
- We are seeking a Growth Marketer to build and scale the engine that transforms awareness into adoption, engagement, and revenue.
- You'll take ownership of growth initiatives across acquisition, activation, lifecycle, conversion, and product-led growth.
- This highly cross-functional and hands-on role involves close collaboration with Product, Sales, Design, Data, and the broader Marketing team.
Responsibilities
- Drive growth strategies across acquisition, activation, conversion, retention, and expansion
- Develop a deep understanding of our key audiences—developers, product teams, and enterprise buyers—and turn insights into targeted campaigns
- Analyze the customer journey to identify friction points and opportunities for improved conversion
- Build and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications
- Launch and optimize paid and organic acquisition campaigns
- Improve website and landing-page conversion through robust testing, segmentation, positioning, and calls to action
- Create lifecycle campaigns to drive users from sign-up to value, active usage, qualified opportunities, and long-term adoption
- Partner with Product to improve onboarding, feature adoption, and product-led growth loops
- Use Tavus technology to deliver creative experiences, including live demos and personalized video campaigns
- Collaborate with Sales to improve lead quality, nurture, routing, and conversion from MQL to pipeline
Requirements
- Have experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups
- Understand the dynamics of acquisition, activation, retention, and monetization
- Are highly analytical, using data to spot opportunities, prioritize, and measure success
- Balance short-term pipeline wins with longer-term product adoption and sustainable growth
- Possess a strong experimentation mindset to turn opportunities into testable hypotheses
- Are comfortable across paid acquisition, lifecycle marketing, CRO, and product-led growth
- Understand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods
- Move smoothly between strategic planning and tactical execution
- Combine creative instincts with analytical skills for strong messaging
- Communicate clearly, take ownership of outcomes, and operate effectively in a fast-paced, autonomous environment
Preferred qualifications
- Experience marketing technical products to developers, product leaders, or enterprise tech buyers
- History of building repeatable growth engines in Series A/B companies
- Track record improving product activation, free-to-paid conversion, retention, or expansion
- Experience managing paid media budgets and acquisition efficiency
- Familiarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, or Looker
- Knowledge of marketing automation, CRM architecture, audience segmentation, and attribution
- Comfortable using SQL or collaborating with analysts to answer growth questions
- Experience with account-based marketing or enterprise demand generation
Benefits
- Competitive salary
- Flexible working with regular in-person collaboration in San Francisco
- Unlimited PTO
- Comprehensive healthcare coverage
- Equipment and professional development stipends
- Team events and offsites
Skills
- HubSpot
- Segment
- Amplitude
- Mixpanel
- Google Analytics
- Looker
- SQL
