Senior Host Communications Strategy Lead

San Francisco · United States · USD 196,000-245,000 · 12+ years experience · Posted Sep 15, 2026

At a glance

The Senior Host Communications Strategy Lead will own positioning and launch communications plans for new features, products, and corporate/community updates.
This role brings together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice.
The position serves as both an individual contributor and a cross-functional leader collaborating with technical and creative teams.

Own positioning and launch communications plans for new features, products and corporate/community updates.
Establish engagement and business goals for key announcements and campaigns, working with analysts and data scientists to develop KPI and measurement frameworks.
Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution including writing and creative.
Identify key audiences and segments to focus on, and build plans that support these goals.
Work in partnership with owned one-way and two-way channel owners to define editorial approach and messaging, then manage campaign-related feedback to the business.
Develop proactive and reactive communications plans.
Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics.
Champion the community and user in all decisions.
Oversee creative collaboration between product design, content strategy, community and marketing teams.
Serve as both an individual contributor and a cross-functional leader.

12+ years experience in marketing or communications, at a world class tech company or startup.
Best-in-class verbal and written communicator with a strong writing background and editorial acumen.
Ability to translate complicated product features and complex community policies into clear, compelling narratives.
Writing samples and/or a portfolio of work to share.
Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams.
Experience managing through cross functional teams.
Versed in product strategy, design and development principles and processes.
Managed creative agencies and led creative production.
Conducted, synthesized and applied user insights, research and testing to marketing strategy.

Successful applicant will need to be based in California or PST time zone to be able to conduct their work.