Influencer Marketing Manager

The Philippines (Remote) · The Philippines · 2-4 years experience · Remote · Posted Oct 1, 2026

At a glance

Fresh Prints is seeking an Influencer Marketing Manager to lead the development of a robust influencer marketing strategy.
The role involves building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space.
You will execute influencer campaigns that align with major brand moments like recruitment season, homecoming, formals, and philanthropy events.

Build and maintain a tiered influencer roster across TikTok and Instagram, including nano creators and larger collegiate lifestyle creators.
Develop a discovery process for identifying high-fit creators using platform-native search, community knowledge, and referrals.
Evaluate creators on content quality, engagement quality, cultural fit, and relevance.
Build influencer campaign plans around key marketing moments such as fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches.
Develop clear, compelling creative briefs that maintain brand alignment without killing authentic creator voices.
Manage all logistics including outreach, contracting, product seeding, content review, approval, and posting coordination.
Build genuine, long-term relationships with creators on the roster and negotiate rates, deliverables, and usage rights fairly.
Track campaign performance across all influencer partnerships and build a reporting cadence to inform the Brand team.
Run post-mortems after major campaigns and apply learnings to subsequent initiatives.
Develop and refine the metrics framework for evaluating influencer ROI over time.

2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field
Deep familiarity with TikTok and Instagram as both a marketer and a consumer
Experience managing influencer campaigns end-to-end including discovery, outreach, contracting, briefing, content review, and performance reporting
Experience negotiating with creators on rates, deliverables, and usage rights
Comfort with influencer management and analytics tools
Proven ability to manage a roster of multiple creators across simultaneous campaigns