Marketing Manager, Audience Growth Experience (R5967)

San Mateo · San Diego · Dallas · Washington, D.C. · USD 130,000-190,000 / year · 3+ years experience · Onsite · Posted Sep 24, 2026

At a glance

The Marketing Manager, Audience Growth Experience will build and execute audience growth strategies across first-party social channels and third-party digital communities.
This role involves developing growth models, managing paid-growth levers, and partnering with internal teams to expand reach, engagement, and influence among key audiences.

Own audience growth analysis across first-party social channels including LinkedIn, X, Instagram, and YouTube.
Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and industry forums.
Build audience segmentation frameworks to understand priority personas, content interests, and acquisition opportunities.
Partner with Social and Communications teams to inform organic content strategy with performance insights.
Manage paid-growth levers and budget to accelerate audience acquisition and channel-level performance.
Track and report on audience growth, engagement, conversion, and retention metrics.
Identify high-potential communities, creators, and distribution opportunities.
Develop dashboards and reports that translate data into growth actions for stakeholders.
Support testing across creative, copy, targeting, and content formats.
Monitor platform trends and algorithm changes to inform channel strategy.

3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field.
Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.
Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.
Strong analytical skills with the ability to translate data into actionable recommendations.
Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.
Proficiency with analytics, reporting, and dashboarding tools.
Strong understanding of audience segmentation, channel performance, testing, and growth metrics.
Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders.
Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams.

Experience in aerospace, defense, national security, advanced technology, or B2B technology.
Experience with social listening, community intelligence, or creator/influencer analysis tools.
Experience building executive-ready dashboards or recurring performance reporting systems.