At a glance
- Employment
- Full-time
- Workplace
- Remote
- Location
- Remote · London
About the role
- Help bring Cohere's enablement strategy to life for our field teams in EMEA.
- This generalist role will build and manage programs end-to-end, from design through rollout, measurement, and iteration, while working directly with managers and reps to ensure enablement drives results.
- You'll report to the Head of Sales Enablement and help establish operational rigor as this global function scales.
Responsibilities
- Own enablement programs from design through rollout, measurement, and iteration
- Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle
- Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions
- Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI
- Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning)
- Build certification paths that accelerate new seller productivity across regions and cultures
- Maintain and evolve the enablement content platform to ensure global adoption
- Identify automation opportunities for repeatable work, and develop practical AI workflows that improve team output
- Work directly with field leadership on joint calls, deal coaching, and in-market visits
- Translate field insights into updated content, playbooks, and qualification guides
Requirements
- 5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred)
- Experience supporting multi-region sales organizations with cultural/time zone awareness
- Proven ability to design and ship programs from scratch
- AI-fluent with track record of scaling enablement using AI tools
- Field-oriented approach—you thrive on direct deal reviews and coaching
- Mastery of enterprise sales methodologies (e.g., MEDDPICC, Command of the Message) and CRM systems (e.g., Salesforce).
- Clear communication across all levels (reps to leadership)
- Comfort with ambiguity and building in fast-paced environments
- Bachelor's degree or equivalent experience
Preferred qualifications
- Technical fluency in AI/ML concepts (RAG, model selection, competitive differentiation)
- Enterprise software sales experience
- Sales enablement/instructional design certification
- Hyper-growth enablement scaling experience
- Additional regional languages
Benefits
- A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch
- Full health and dental benefits, including a separate budget for mental health
- RRSP matching, 401K, Pension Scheme
- 100% Parental Leave top-up for up to 6 months, for either parent
- Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit
- Education & learning stipend for conferences, courses, and coaching
- 6 weeks of paid vacation (30 working days!)
- Budget for traveling to other offices if you are remote, plus an annual company offsite
- $500 home office stipend to set up your workspace properly
Workplace
- Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.
- For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
- For those not near an office: a co-working benefit so you can work alongside others in your city.
Skills
- Salesforce
- MEDDPICC
- Command Of The Message
- RAG
