Senior Demand Generation Specialist, Hotels (12M FTC)

Paris · EUR 74-92 / year · 8+ years experience · Posted Sep 30, 2026

At a glance

Airbnb is hiring a Senior Demand Generation Specialist to own the inbound engine for the Hotels Acquisition team as part of a 12-month fixed-term contract pilot in Paris.
This is a high-impact, strategic, and hands-on role sitting at the intersection of marketing and sales, serving as Airbnb's first-ever B2B demand generation position.
The person in this role will build the Hotels inbound motion from the ground up across EMEA to accelerate the growth of boutique and independent hotels on the platform.

Define and own the EMEA inbound strategy and roadmap, prioritising channels and initiatives that drive hotel go-lives.
Build and scale multi-channel inbound programs targeting independent hotels, boutique chains, and hotel groups globally.
Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce.
Design Linkedin campaigns in coordination with regional AE teams to target high-priority segments and geographies.
Develop outbound-assist sequences via tools like Mixmax or Outreach to complement AE prospecting.
Partner with Global Marketing to build collateral, landing pages, and nurture flows that speak to hotel operator pain points.
Track, report, and optimize against pipeline contribution metrics including MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue.
Run co-marketing and referral programs with industry partners such as channel managers, PMSes, and hospitality associations.
Build business cases for each campaign, secure budget from stakeholders, and show clear ROI.
Use AI and automation to scale campaign creation, content, and lead nurture.

8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments.
Proven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch.
Hands-on experience with Salesforce, marketing automation tools like MixMax or Outreach, and paid channels.
Strong analytical, systems-driven approach with the ability to run campaigns directly.
Data-driven mindset to own funnel metrics and connect campaign activity to revenue impact.
Hands-on experience using AI tools to automate campaigns and create content at scale.
Strong sales alignment instincts and ability to treat AEs as internal customers.
Comfortable with ambiguity, shaping scope, making cases for investment, and adjusting quickly based on results.
Fluent in written and spoken English.