Sr. Manager, Media Strategy

Toronto · United States · CAD 85,000-100,000 · 3+ years experience · Hybrid · Posted Oct 15, 2026

At a glance

Monks is a new kind of agency, built from the ground up by award-winning creatives, top data scientists and cutting-edge media people willing to defect from the old agency model to create smarter work. Challenging convention, we bridge the gap between meaningful storytelling, data-led optimization and commerce. A spirit of curiosity, relentless creativity and data-informed decision making define our culture and people.

The Sr Manager, Media Strategy works on some of Monks' most important and valuable client relationships, driving day-to-day planning, insights and client service.
This department brings together deep expertise in media strategy, media planning, and account management to build integrated, full-funnel media strategies powered by AI-enabled workflows.

Manage cross-channel campaign planning efforts and partner closely with key stakeholders to deliver holistic, full-funnel recommendations.
Manage campaign logistics to ensure flawless execution.
Own daily and weekly client interaction: facilitate client calls and meetings, handle one-off requests and share campaign performance details.
Be the internal champion for your client's goals, coordinating closely with Activation, Investment and Data & Measurement teams on optimizations and performance.
Analyze data, craft insights and make recommendations internally and externally.
Use AI-enabled tools to accelerate research, audience insights, plan building and reporting.
Brainstorm and implement new ways to optimize client and business workflows.
Understand the full spectrum of services Monks offers and help grow new and existing engagements in a thoughtful, consultative way.
Package learnings into case studies, best practices and client-facing POVs with cross-functional teams.
Contribute to the culture of the Media Strategy department and the agency by being curious, thoughtful and fearless.

3+ years of experience in media planning, digital media or client service, ideally within complex organizational structures.
A self-starter who manages multiple projects at once with very high standards for your work.
Experienced with syndicated media planning tools (e.g., MediaOcean Prisma, Comscore, GWI, Nielsen) to build audience-driven plans.
Comfortable with data analysis and eager to adopt AI-enabled ways of working.
Excellent problem-solving and critical thinking abilities.
Desire to grow as a leader and mentor to colleagues.
Not afraid to defect from the status quo in order to make our clients and company more successful.
BA or equivalent with emphasis on marketing, advertising, or business.

Experience in healthcare/medical or other regulated industries is a nice to have

This role is subject to our Return to Office (RTO) policy.
If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week.