Strategic Marketing Lead Texas
Any TEGNA Station Location · 5-7 years experience · Posted Oct 8, 2026
At a glance
- Experience
- 5-7 years experience
- Location
- Any TEGNA Station Location
About the role
- The Strategic Marketing Lead Texas serves as the primary strategic partner to the Regional Marketing Director in Texas, driving marketing execution across a full ecosystem of centralized capabilities.
- This role translates strategy into integrated campaign plans, owns the campaign calendar, and acts as the day-to-day marketing contact for station leadership across the portfolio.
Responsibilities
- Develop the campaign brief for each initiative translating RMD strategy into an integrated plan with clear objectives, target audiences, key messages, channel mix and success metrics before submission to the RMD for approval.
- Own the regional campaign calendar and integrated delivery timeline, ensuring all campaigns are planned, resourced, and launched on time and to spec.
- Lead campaign development and execution, coordinating across Production, Paid, Social, CRM, Lifecycle and other centralized capabilities.
- Direct Marketing Specialist to initiate campaign setup in monday.com and confirm boards are complete with the right assignments, timelines, and deliverables.
- Collaborate with Production through the creative development process by bringing audience, brand, and business context to concept development and scripting.
- Hold creative and strategic standards across all campaign deliverables to ensure every asset is on-brand, on-message, and built to perform.
- Drive clarity and prioritization across a complex portfolio of concurrent campaigns, making informed trade-offs and escalating strategic conflicts to the RMD as needed.
- Serve as the day-to-day marketing partner to station general managers, news directors and content leaders across the region.
- Communicate campaign plans, status, and results clearly to station stakeholders while managing expectations, aligning on priorities, and surfacing issues early.
- Establish measurement frameworks for campaigns, tracking and reporting performance against objectives for the RMD and station leadership.
Requirements
- 5–7 years in marketing, integrated campaign management or brand strategy
- Proven ability to lead integrated campaigns across multiple markets, channels and stakeholder groups simultaneously
- Outstanding written and verbal communications skills, with comfort translating complex strategy into clear stakeholder-ready messaging and creative briefs
- Strong command of campaign planning, prioritization and project management, with experience using monday.com, Asana or similar platforms
- Demonstrated ability to coordinate across paid media, social, CRM, content and other marketing channels toward shared campaign outcomes
- Familiarity with audience research, ratings, digital analytics and performance measurement in a media or broadcast context
- Comfortable operating in a 24/7 news-driven environment with fast-moving priorities, breaking news demands and tight timelines
- Must be willing to travel to markets within the portfolio when needed
- Bachelor's degree in marketing, communications, journalism or a related field, or equivalent professional experience
Preferred qualifications
- Experience in media, broadcast or a fast-moving content environment strongly preferred
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas for full and part-time employees
- Access to dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program allowing pre-tax contributions from 1% to 80% with a 100% company match on the first 4% contributed, vested from day one
- Nine free virtual doctor's appointments with a physician through Teladoc for all employees and eligible family members
- 12 free annual therapy sessions with a licensed clinician through Spring Health for all employees and eligible family members
- Generous Paid Time Off (PTO) benefit
- Nine paid holidays per year
Workplace
- Must be willing to travel to markets within the portfolio when needed
Skills
- monday.com
- Asana
- CRM
- Paid Media
- Project Management
